Our People
Experts in Power Conversion, Energy Storage & Power Generation
Our diverse team spanning New Zealand and Australia, including engineering professionals in power supply design, software, testing, production, sales, field and application, mechatronics & service technicians, excels in delivering exceptional power, motion and drive solutions.
Our team is guided by a culture of constant development, fostering a spirit of learning, knowledge sharing, and innovative practices within our organisation and the industry as a whole. When you choose Powerbox, you can trust that you’re working with a team of experts dedicated to your success.
Meet the Powerbox Pacific Team
We’re passionate about our people. With industry experts across our Executive, Sales, Marketing, Engineering & Production, Warehouse and Admin teams, we succeed in delivering exceptional results that push the boundaries of power supply and technology.
In partnership with our customers, our experienced team aims to find optimal power conversion solutions with the highest quality, performance, price, and delivery. We’re passionate about what we do, and every one of our staff members plays a pivotal role in turning complex problems into viable solutions.
Alistair Jeffcoat
General Manager
An Auckland local, Alistair spent 8 years working for CRAFTEC POWER LIMITED in London, UK. Having climbed the ranks to Senior Sales Engineer, Alistair made the trek back home to join the Powerbox Pacific family as General Manager. Alistair's keen management skills combined with his in-depth knowledge of the power supply industry positions him as an integral leader for the Powerbox team. Additional technical skills and experience including electrical engineering, product development, power supplies, account management, manufacturing, and sales.
Chantel du Plooy
Sales Operations Coordinator
Meet Chantel, a key contributor to Powerbox Pacific’s daily rhythm, where her calm professionalism and proactive mindset keep our internal operations running smoothly and our customers well supported. With over 12 years of experience spanning sales administration, trade support, and customer service roles across New Zealand and South Africa, Chantel brings a wealth of practical knowledge to her position as Sales Operations Coordinator. Her ability to juggle quotes, orders, logistics, invoicing, and account follow-ups — all while maintaining a friendly and solutions-focused approach makes her a go-to support for both the sales team and our customers. Chantel is often the first to spot potential bottlenecks and the first to resolve them, ensuring customer orders are processed accurately and on time. She brings a strong sense of ownership to her work, taking pride in the details and helping ensure every touchpoint of the sales process reflects the reliability and responsiveness Powerbox is known for. Her background supporting fast-paced trade environments has shaped her into someone who thrives under pressure and brings out the best in those around her. Whether she’s helping troubleshoot a delivery, chasing up a credit note, or preparing a detailed quote, Chantel does it all with care and consistency. We’re proud to have Chantel as part of the Powerbox Pacific team, where her versatility, dedication, and customer-first approach continue to make a lasting impact.
Helen Smart
Financial Controller
As the Powerbox Pacific Financial Controller, Helen strives for continual growth and success for the company. With extensive high-level experience in the finance industry, Helen consistently delivers accurate and insightful financial analysis while maintaining all operational accounting requirements for the business.
James Rutty
Director
James brings a wealth of expertise and leadership to the Powerbox team. With a deep-rooted understanding of both the technical and business aspects of the industry, James has been instrumental in steering Powerbox towards new heights. James combines a passion for solving customer unique challenges with innovative and engineered solutions, reflecting his personal touch in every project. His strategic vision and commitment to excellence have not only enhanced the company's product portfolio but also fortified its market position as New Zealand’s leading providers for power conversion, energy storage, motion and drive solutions. Under his guidance, Powerbox Pacific has become synonymous with providing highly reliable products and solutions, backed by great customer service to a diverse clientele across New Zealand Industry.
Ryan Banfield
Digital Marketing Manager
With 20 years experience in marketing, Ryan brings a wealth of experience and industry knowledge to the Powerbox team. As the Digital Marketing Manager, Ryan runs every aspect of the company's online presence, marketing strategies, and content executions.
